There’s a lot you can learn about your site’s visitors. But you can learn even more if you can get them to create an account. But that’s not always easy, since 86% of people leave a site when they hit a registration form either because there’s too much info being asked for, or it’s too hard to complete on a mobile device*. Social Login removes the friction. With a click of a button, Facebook, Yahoo, or Google+ can fill in the form. You can also use Social Login at checkout to speed up the purchase process.